Integrity of Business Approach
It provides support to front-office business processes that involve direct interaction with customers through any communication channel, such as phone, fax, e-mail, etc. The details of every interaction with customers, including their requirements, preferences, topics of discussion etc., are stored in the customers’ contact history and can be retrieved by the organization’s staff whenever required.
It allows easier collaboration with customers, suppliers, and business partners and, thus, enhances sales and customer services across all the marketing channels. The major goal of collaborative customer relationship management applications is to improve the quality of services provided to the customers, thereby increasing the customer’s loyalty.
It enables to analyze customer data generated by operational CRM applications, understand the customers’ behavior, and derive their true value to the organization. This helps to approach the customers with pertinent information and proposals that satisfy their needs. The analytical customer relationship management applications use analytical marketing tools like data mining to extract meaningful information that help to improve performance of the business.
CRM MAIN FUNCTIONS
Each prospective buyer is an asset to the company and its sales team, one that is temporary, yet highly convertible to sale .S.CRM software provides the technology infrastructure that equips a company to maximize that asset to its highest possible value through a valuable interaction between sales people and customers.
The Power of database
S.CRM is able to leverage customer data in valuable ways. It has been implemented in the most comprehensive and innovative customer relationship strategy ever, software that allows the sales man at your company to help customer make up sell decisions based on details given to the company months before. The power of CRM, its database maximizes marketing efforts by focusing on faster sell‐ outs and more qualified leads, instead of always driving toward new leads.
S.CRM software provides an ideal mechanism for both managing and executing effective follow‐up strategies. Leads enter the system through basic data entry; or in the case of those generated from website, leads can be delivered straight in to the CRM system, with a thank you e‐mail automatically generated to the registrant and an alert prompting the appropriate sales agent to follow up.
CRM software delivers the tools necessary to successfully analyze and implement the most successful campaigns possible. Yet whatever your marketing methods may be, CRM can support it with a level of results reporting simply unavailable through any other means. Each lead can be tagged with details on how they heard about the project—through a specific printed, an e‐ mail blast, via word‐of‐mouth, or any other category you develop.
With S.CRM software, sales may not become an easily quantified, step‐by‐step process, but the stages of sales and relationship building can be closely tracked. When a new lead is generated, a sales agent can receive instant notification via their own personal “dashboard” or an e‐mail. This can provide critical support to the follow‐up and qualification process, an area that can make or break a deal, especially in the early stages of sales and pre‐sales.
Managing sales team
It provides a mechanism for management to reassign leads quickly during staff reassignment or changes, thereby maintaining sales momentum. S.CRM software can effectively pay for itself through improved closing ratios, identifying best practices and top achievers in sales that complement fundamental sales management tactics.